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	<title>Web SEO Analytics &#187; PPC</title>
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		<title>Internet Advertising: Run Long or Short Term Campaigns?</title>
		<link>http://www.webseoanalytics.com/blog/internet-advertising-run-long-or-short-term-campaigns/</link>
		<comments>http://www.webseoanalytics.com/blog/internet-advertising-run-long-or-short-term-campaigns/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 07:58:55 +0000</pubDate>
		<dc:creator>dimitriszotos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webseoanalytics.com/blog/?p=1022</guid>
		<description><![CDATA[This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Two critical factors in a PPC campaign</title>
		<link>http://www.webseoanalytics.com/blog/two-critical-factors-in-a-ppc-campaign/</link>
		<comments>http://www.webseoanalytics.com/blog/two-critical-factors-in-a-ppc-campaign/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 09:17:16 +0000</pubDate>
		<dc:creator>dimitriszotos</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webseoanalytics.com/blog/?p=407</guid>
		<description><![CDATA[Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.
Decision making
Identify the audiences, the goals considering the available budget and define what conversion means to your campaign:

Brand awareness
Sales
Registration
Just to inform


Planning
Adwords is a marketing tool which can be successful when [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>Successful Copywriting for PPC Ads</title>
		<link>http://www.webseoanalytics.com/blog/successful-copywriting-for-ppc-ads/</link>
		<comments>http://www.webseoanalytics.com/blog/successful-copywriting-for-ppc-ads/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 08:59:15 +0000</pubDate>
		<dc:creator>dimitriszotos</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.webseoanalytics.com/blog/?p=304</guid>
		<description><![CDATA[Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. 

Everything seems to be ready except the most important element. The Ad that people are going to [...]]]></description>
		<wfw:commentRss>http://www.webseoanalytics.com/blog/successful-copywriting-for-ppc-ads/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>How to measure the effectiveness of a PPC campaign</title>
		<link>http://www.webseoanalytics.com/blog/how-to-measure-the-effectiveness-of-a-ppc-campaign/</link>
		<comments>http://www.webseoanalytics.com/blog/how-to-measure-the-effectiveness-of-a-ppc-campaign/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 09:11:59 +0000</pubDate>
		<dc:creator>dimitriszotos</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webseoanalytics.com/blog/?p=260</guid>
		<description><![CDATA[Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.


In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns.
Keywords Quality Score
One important factor of Ad [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Introduction to PPC campaigns: Keyword Selection</title>
		<link>http://www.webseoanalytics.com/blog/introduction-to-ppc-campaigns-keyword-selection/</link>
		<comments>http://www.webseoanalytics.com/blog/introduction-to-ppc-campaigns-keyword-selection/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 10:43:37 +0000</pubDate>
		<dc:creator>dimitriszotos</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webseoanalytics.com/blog/?p=202</guid>
		<description><![CDATA[What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page [...]]]></description>
		<wfw:commentRss>http://www.webseoanalytics.com/blog/introduction-to-ppc-campaigns-keyword-selection/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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