I would suggest, though, building a landing page separated from the website, only in case of intentional adwords optimization or, even better, in cases of special campaigns (e.g. a bookstore website could run a school equipment marketing campaign, in September). In this case, the landing page could differ a lot from the main website, with a completely different structure or even Cascade StyleSheet.

Do not forget that, although you might want to increase your traffic, no matter what the actual goal is, you do not want to alienate the visitor from your website, as a whole. You want the visitor / reader / client to follow your call-for-action, but also to keep exploring your website and, even better, keep visiting your website.

Otherwise, there is no apparent reason to separate your landing page from your website. (Think of it as having a department store and buying some extra space, far from your original store to sell some products in discount; people would benefit from the discount products and then leave your store, without visiting the rest of the products.)

There is no rule for this, it’s optional. My advice is to be focused on the subject that each page is targeting to, no matter if it’s a part of the website. Separated landing pages are more useful for adwords where you have to be even more straight to the point.

I have a question:
The landing pages should be separated from the rest of the web site?
Or can I have a landing page within my site as a page of a particular service?

Thank you!

Daniel Sonna
Sonna Creative Studio

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