29
Sep

The Paid Search and the use of PPC Strategies

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The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››
27
Sep

Multiple Domains vs Subdomains vs Folders in SEO

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Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if one should use multiple domains, sub-domains or folders when he/she has multilanguage websites or various main categories/activities. This decision can heavily affect the performance of the Websit... read more ››
21
Sep

How to conduct Market Research & Competitor Analysis

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The second lesson of the free 10-week Internet Marketing course of StayOnSearch elaborates on the importance of Market Research & Analysis. The course reminds us the importance of conducting research and of analyzing our competitors. Additionally it focuses on the fact that we should not rely only on our experience or... read more ››
19
Sep

New Professional SEO Tools, Features & API Service

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We are happy to announce the release of a new Professional SEO Toolbox! The new Professional version of our SEO Toolbox includes additional innovative SEO Tools, more Features and a brand-new API that will enable SEO Professionals & Online Marketing Agencies to combine our tools and build Branded SEO Reports for thei... read more ››
16
Sep

New SEO Tools & Features available on 20th of September

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We are happy to announce that on Monday the 20th of September, Web SEO Analytics will release to the public new innovative SEO Tools, additional Features and a brand-new API. Following your valuable feedback and requests, Web SEO Analytics toolbox has been updated in order for the SEOs, the Webmasters and the Web Pr... read more ››
14
Sep

10 Free Internet Marketing Courses by StayOnSearch

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The StayOnSearch blog is a great source of information for people that want to learn more about Online Marketing, SEO, PPC and Social Media Marketing. In their articles they analyze in detail the best current practices and they always stick to whitehat techniques. Occasionally they write great how-to guides and eBooks... read more ››
13
Sep

The robots.txt, META-robots & rel=nofollow and their impact on SEO

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One the most common mistakes that many Webmasters and SEOs make is that they misuse the robots.txt, the META-robots and the rel=nofollow anchor attribute. All the above affect the indexing, the crawling and the PageRank distribution and as a result they can heavily affect the SEO status of a website and its rankings. In th... read more ››
9
Sep

The Google Instant and its impact on SEO

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Yesterday Google announced the release of a new search feature called Google Instant. In this article we will examine in detail what this new feature is and how it will affect the search and eventually the SEO. What is Google Instant? Google Instant Search targets to change the way that people search, by suggesting to the... read more ››
6
Sep

How to optimize page Titles and improve click through rates

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Titles are considered important both for the users and for the search engines. This week we’ll discuss some practical tips on how to optimize the Titles of your site and on how to boost your search engine results and click through rates. First of all let’s see what Titles are and what is their impact on a website’s... read more ››