Why my SEO campaign failed? Part 3: Common Link Structure mistakes

The Link Structure of a website is one of the most important SEO factors. It affects how the pages point to each other and how the links are placed within the pages. In the previous 2 articles we examined in detail several Common On-page Optimization mistakes and some Common Web Development mistakes that affect the SEO ca... read more ››

Successful Marketing campaigns in social media to target women

Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing is certain: the future of social media will be focused on women, and businesses wishing to promote their products or services wi... read more ››

Why my SEO campaign failed? Part 2: Common Web Development mistakes

In a previous article we focused on the Common On-page Optimization mistakes that affect the SEO campaign. In this blog post we will focus on some technical principles that web developers should have in mind when they develop SEO-friendly static or dynamic websites. Here are some common mistakes that can put at risk your ... read more ››

Keyword Research: The core of your SEO Strategy

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››

6 ways to optimize your business with Foursquare

What is the hottest mobile trend for 2010? The answer seems obvious. It’s Foursquare, the Twitter of 2010, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives... read more ››