Web SEO Analytics blog - Archives

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format.

In the Search Engine Optimization world many SEO professionals tend to focus on the onpage optimization or on the backlink hunting and they forget how important the hosting services are. Surely good hosting services will not boost your rankings, but it is certain that if you do not choose carefully you can get into serious [...]

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.