23
Oct

Successful Copywriting for PPC Ads

Posted bydimitriszotoson Friday, October 23 at 11:59

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››

19
Oct

7 Tips on how to write optimized webpage titles

Posted bydimitriszotoson Monday, October 19 at 11:59

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons: Title relevancy is taken into account by the algorithms of Search Engines. Go... read more ››

16
Oct

How to measure the effectiveness of a PPC campaign

Posted bydimitriszotoson Friday, October 16 at 12:11

Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››

13
Oct

6 steps to write a well-structured press release

Posted bydimitriszotoson Tuesday, October 13 at 12:39

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format. The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read. ... read more ››

5
Oct

7 must-have for SEO friendly hosting services

Posted bybbriniotison Monday, October 5 at 11:17

In the Search Engine Optimization world many SEO professionals tend to focus on the onpage optimization or on the backlink hunting and they forget how important the hosting services are. Surely good hosting services will not boost your rankings, but it is certain that if you do not choose carefully you can get into serious... read more ››

2
Oct

Introduction to PPC campaigns: Keyword Selection

Posted bydimitriszotoson Friday, October 2 at 13:43

What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››