Archive for September, 2009

As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article “The importance of Press Releases in Online Marketing Campaigns” ).

Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.

In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources.

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” [...]

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the [...]

Do you still have in mind the reason of your website’s existence?

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. [...]

Some months ago Google changed the way that treats the nofollowed links. This new policy causes massive problems to all the sites that use the nofollow attribute as it affects the way that PageRank flows in the site and it could lead to PR loss.

On 15 June 2009, one of the most important changes occurred in the SEO field. Matt Cutts (head of Google’s Webspam team) announced that Google no longer treats nofollowed links (<a rel=”nofollow” href=’…’>) in the same way.

Very Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently.